SERVICES

Beautiful & intuitive digital experiences

laptop with design software open on it

website design

Design & build in your web platform
or
Design only, Prepared for developer handoff

  • Sitemaps, Information Architecture (IA), User flows, Experience Maps, User journeys, Wireframes & Interactive Prototypes focused on usability & accessibility.

  • Web design for corporate, non-profit or SME websites. Large sites to microsites welcome.

  • B2B or B2C online stores that drive sales effectively.

  • CRO centric one pagers for campaigns or specific sales funnels.

  • Blogs, Resource centres, Online magazines & Interactive content experiences.

  • Design guidance and documentation on moving a site to a new platform. From adapting layouts to mapping out visual equivalents, I work to ensure a good transition.

  • For high mobile traffic endeavours: Designs for the smallest screens first, and then working our way up.

  • Consistency assessments varying on your goals. This can be to update branding across a site, streamline web modules, bring consistency to a multisite environment and other use cases where you need to “clean up” your web presence

webSITE strategy

Consulting, insight reports, & training

  • Usability testing, User needs, Information Architecture testing & more

  • Accessibility improvements and new project frameworks

  • UI, UX & content assessment of peers or competitors to evaluate where you stand within a digital ecosystem.

  • Plan development of the information, context, medium & form of your website content, while addressing governance and maintenance.

  • Analytics & heat map review & report, with a user experience lens applied.

  • Web needs discovery via affected & impacted parties and end users.

  • Conversion Rate Optimization (CRO) strategies for improved site performance.

  • Data-driven hypothesis setting, UI Design and test result & insights report.

  • Design, conversion and accessibility best practices review of your existing site with accompanying recommendations. Can be a quick call or an in-depth report. This is a good place to start for startups or small businesses wanting to better their online presence.

information design

Build persuasive documentation and marketing for your customers

  • Infographics & chart design based on data sheets or dense content.

  • Reports, white papers, e-books and other content-driven files.

  • Newsletters, sales emails and other communications. Either provided as code or built into your email marketing tool.

ACCESSIBILITY, DIVERSITY & INCLUSION

I work hard to honour the diversity of your user base. I believe access is a right, and it’s ever so important on the internet.

Usability considerations for age, ability and situations are integrated into the planning and development of every project.

I do my best to always think beyond compliance, and have the mindset to always learn & do better. I can help you find accessibility partners, testers and resources to build a truly accessible site.

Regarding visuals, I create and source imagery that will showcase diversity of skin tones, hair type, mobility aids, disability, body types and to put it plainly - that actually represents your user base.

Interested in Accessibility widgets? Read this first.

desk top with papers, coffee and computer gear

Testimonials can be awkward, but social proof is valuable. Here are a few

  • IT’S RARE TO COME ACROSS A STANDOUT TALENT LIKE ALIX. HER PASSION FOR HER CRAFT, EMPATHETIC EAR, AND UNRELENTING COMMITMENT TO EXCELLENCE SETS HER APART FROM OTHERS. SHE IS A CRITICAL ASSET TO ANYONE WITH AMBITIOUS GROWTH OBJECTIVES!

    Benjamin G. | COO, Speakbox

  • ALIX IS AN INCREDIBLY KNOWLEDGEABLE UX STRATEGIST AND SKILLED UX RESEARCHER. HER APPROACH TO THIS WORK IS BOTH METHODICAL AND CONCISE, PROVING HER EXPERTISE AS A TRUSTED COLLABORATOR.

    Dana B. | Monday Creative

  • ALIX IS HANDS-DOWN ONE OF THE MOST TALENTED DESIGNERS THAT WE WORK WITH. SHE’S QUICK, PROFESSIONAL, EASY TO WORK WITH, AND HAS GREAT INSTINCTS. SHE’S ABLE TO TURNOVER HIGH-QUALITY WORK WITH MINIMAL INPUT, AND ALWAYS DELIVERS.

    Sarah J. | Brand Account Manager at Bench.co

  • It's been a dream working with Alix. We're thankful for her flexibility and collaboration with our processes.

    Maddie C. | Head of delivery, Quietly

  • ALIX IS A VERY TALENTED DESIGNER AND A JOY TO WORK WITH. SHE’S A NATURAL CREATIVE THINKER AND SHE TAKES THE INITIATIVE TO THINK BEYOND THE INITIAL SCOPE OF HER PROJECTS TO FIND BIGGER OPPORTUNITIES. SHE PUSHES FOR BEAUTIFUL, IMPACTFUL CREATIVE THAT DELIVERS THE BEST RESULTS.

    John L. | Director, John & Bill / Boldly

  • ALIX. IS. AMAZING. I'M THANKFUL FOR HER TALENT, SKILL, AND TIME.

    — Cas F. | Executive Director, One Straw Society

  • ALIX IS AN INCREDIBLE WEBSITE DESIGNER AND STRATEGIST WHO IS AN ABSOLUTE PLEASURE TO WORK WITH. HER ATTENTION TO DETAIL, RECEPTIVENESS TO FEEDBACK, AND PROMPT COMMUNICATION REALLY MAKE HER AN IDEAL CREATIVE TO WORK WITH. WHAT I ENJOY MOST ABOUT HER THOUGH, IS HOW ENJOYABLE SHE MAKES PROJECTS. SHE REALLY ANTICIPATES NEEDS, AND ALWAYS EXCEEDS EXPECTATIONS.

    Jessica H. | President, Storywell Marketing

tools, software & tech

FIGMA • WEBFLOW • SKETCH • ZEPLIN • FOLEON • GOOGLE ANALYTICS • HOTJAR • INVISION • ASANA • GITLAB • NOTION • SHOPIFY • WORDPRESS • SQUARESPACE • ADOBE CREATIVE CLOUD • ABSTRACT • CONFLUENCE • WIX • UNBOUNCE • CONTENTFUL • SQUARE • SITELEAF • JIRA • WRIKE • MARKETO • MAILCHIMP • GSUITE • BASECAMP • AMBASSADOR • TYPEFORM • BEAVERBUILDER • ELEMENTOR • CAMPAIGN MONITOR • LITMUS • ACTIVE CAMPAIGN • KAJABI • THINKIFIC

& always learning more.


SOME FOLKS I’VE WORKED WITH

Independently, in-house & with agencies - Quietly, Briteweb, Onogrit, Monday Creative & Batch.

OKTA

WILDLIFE CONSERVATION NETWORK

RESTORE JUSTICE

BC HYDRO

NUMINUS WELLNESS

TRANSLASH MEDIA

CONNECTIVE SUPPORT SOCIETY

SOTHEBY’S INTERNATIONAL REALTY

BC CENTRE FOR INNOVATION AND CLEAN ENERGY

1PASSWORD

CANADIANS FOR LEADING EDGE ALZHEIMER RESEARCH

SIDEKICK BREWING

DISTRICT OF SECHELT

SUNSHINE COAST RESOURCES CENTRE

CROSS ARCHITECTURE

LOW INCOME INVESTMENT FUND

ARTS MIDWEST